The first morning in China and also day 2 in Beijing we we received a number of briefings. Meanwhile, the trade delegation guests who were traveling with us on the trip, consisting mostly of spouses, visited the Forbiden City, along with our interpreter Chen Lee - "Jack".
The first presentation was given by MN Soybean Executive Director Mr. Tom Slenecka who briefed us on MN Soybean committee assignments, relationships with other promotional organizations including USSEC and USMEF and many of the checkoff funded projects. Minnesota Soybean Growers Association President Mr. Bruce Schmoll, Minnesota Soybean Research & Promotions Council Director Mr. Jim Willers also provided background information regarding the goals of the trade mission and the role that participants would have during the scheduled visits.
In addition, we were privileged to receive a briefing from Mr. Scott Sindelar - Agricultural Minister Counselor U.S. Embassy, Beijing. He has ties to Minnesota through his home in Prior Lake MN. He outlined some of the current situations with agriculture in China, as well as several challenges that lie ahead. The media representative on the trip, Kurt Lawton of Corn and Soybean Digest wrote of Mr. Sindelar's presentation, in this article he titled "8 Current Challenges in Chinese Agriculture". Sindelar concluded by saying that while there are challenges faced in our relationship with China, we have built a foundation of collaboration to solve issues. The soybean industry has been a real leader in this. We've done a good job talking about contributions we make in the development of China....As we look ahead 20-30 years at the global environment for agriculture, if we're not working together to solve issues and challenges in the areas of food security, food safety and sustainability, than we will have real problems for both countries.
Another presentation was made by Mr. Paul Burke, North Asia Regional Director, US Soybean Export Council. USSEC staff and consultants work closely with Asia's livestock producers, feed millers, aquaculture industry, soybean processors and the traders and distributors who supply their needs. The work in Asia over the past 50 years has enhanced the technology and thus the efficiency and productivity of Asia's livestock, aquaculture and feed industries. Mr. Berke briefed the delegation regarding U.S. Soy Trade Background and Market Development Programs. He described Chinese usage of soybean & vegetable oils, soybean crush & meal and soyfood consumption and trends.
A Minnesota Perspective on U.S.-China Agriculture Trade was given by Mr. Kurt Markham, President, C.I.B.. Mr, Markham specializes in Strategic Consulting in Beijing China for Energy & Agriculture for Asia and is a past Director at the MN Department of Agriculture. He spoke regarding Bio-Fuels in China and Chinese food purchasing habits. He shared that the chinese consumer seeks value first along with nutrition and does not focus so much on taste as the U.S. consumer does.
Mr. Yaun Haiying, President of Yaun & Associates provided our delegation a perception of the "Implications of Recent Chinese Government Leadership Changes on U.S. Agriculture Trade. Mr. Haiying has served in Washington D.C. as China's Ag Minister. He shared that he beleives that U.S. Soybean have an image problem in that the Chinese population views all soybean imports as from the United States even though only about 38% of all soybeans imported are from the U.S. He spoke of the role of the Chinese Minister of Agriculture and that only 450 people work for the Minister of Agriculture as compared to the massive size of the U.S. Department of Agriculture. He spoke of the peaceful power transition in China beginning in November of 2012 starting with the leadership transition from Hu Jintao to Xi Jinping. He shared that the new Chinese State Leadership was well educated and was replacing less educated leadership. He also explained the process that involved regional elections for local government who were appointed after the 18th Party Congress. He spoke of the intended functional changes that include 1) Less government intervention into day to day administratio, and delegate more authority to local governments, 2) Streamlined approval process - cut by 1/3 from 1,700 items, 3) Service orientated administration 4) Separation of party and government, government and enterprise, and government and society.